AdMob

For fun, I thought I would use the AdMob api to include an advert banner in my freeware “Metaloid” application that’s available on Android Market. This is a little banner that sits, rather unobtrusively, above the main screen (see the Figure below).

The Metaloid Field Detector application on Android Market

The Metaloid application has about 20,000 downloads of which 31% are still installed, so about 6,200 active users. The AdMob idea is that you get revenue every time somebody clicks on an advert. Since adding this “feature” (I use the word cautiously), I have earned a grand total of $3.50 for a total of around 80 clicks on 117,000 adverts shown. I shall buy myself a Double Tall Mocha.

Here is the breakdown by day:

Date
Revenue
eCPM
Requests
Impressions
Fill Rate
Clicks
CTR (Click Through Rate)
2010/09/24
$0.40
$0.03
12,928
11,937
92.33%
8
0.07%
2010/09/23
$0.67
$0.03
25,124
19,291
76.78%
18
0.09%
2010/09/22
$0.11
$0.00
26,457
24,016
90.77%
4
0.02%
2010/09/21
$0.60
$0.04
29,039
15,980
55.03%
10
0.06%
2010/09/20
$0.36
$0.02
27,717
16,323
58.89%
9
0.06%
2010/09/19
$0.54
$0.03
19,752
16,294
82.49%
12
0.07%
2010/09/18
$0.86
$0.07
17,023
13,191
77.49%
19
0.14%
2010/09/17
$0.00
$0.00
0
0
0.00%
0
0.00%
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